Synthetic Popularity: How AI and Bots Are Used to Inflate TikTok Metrics
<p>TikTok thrives on metrics. Views, likes, comments, and shares drive visibility and influence. Creators depend on them. Brands chase them. But not all of these numbers are real. A growing amount of TikTok engagement is manufactured. Behind some viral videos is a layer of synthetic popularity and engagement created by bots, automated scripts, and ...